12 December 2012

LAist names Tweak one of the best Indie stores in LA

 Every holiday season there's that certain someone who challenges your gift-selecting muscle. When a generic scarf, coaster set or best-selling paperback just won't do, where can you go to find more creative and unique options? Here's a list of some of our favorite indie shops that take the hassle out of gift hunting. Not only will you have plenty of one-of-a-kind items to choose from, but you'll support some deserving local business owners while you're at it.

Tweak: The Original Giftery: From quirky coffee table books to L.A. freeway shot glasses to giant adhesive popsicle wall art, Tweak has something for everyone. A big perk about shopping here is that behind each displayed item are a bunch of pre-wrapped ones—perfect for those who dislike the whole tape and ribbon part of gift giving. 8384 Beverly Blvd., Los Angeles 90048. (Photo by Chelsee Lowe/LAist)


11 September 2012

RackedLA features TWEAK


Where This Celeb Hairstylist Goes for Gifts in West Hollywood

Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.
Image via Take a Peek at Tweak
Celebrity hairstylist Dean Banowetz began his career tending to Leeza Gibbons' tresses and soon found himself backstage at American Idol making sure host Ryan Seacrest (and the show's contestants) were camera-ready. Today, he devotes his time to styling big-name clients like Jennifer Hudson, Carrie Underwood and Ellen DeGeneres. Here, he reveals his favorite WeHo gift shop where nothing exceeds $99.

"My favorite place in LA is Tweak99. I was introduced to this amazing spot by Paula Abdul and Michael Orland. Tweak99 is great because every gift is under $99 and they offer amazing, one-of-a-kind handcrafted gifts from all over the world. It's all beautifully pre-wrapped which is perfect for last-minute gift shopping and for restocking your gift closet. They also supply additional services if you want to redecorate on a budget or if you are having issues with being creative for a dinner party table. Tweak99 also has a bridal registry and they offer consulting to help you make those really important wedding decisions. It's absolutely my favorite place to make little decorative changes with a HUGE impact."
· Tweak99 [Official Site]
· DeanBanowetz [Official Site]
· All Shopping Confidential Posts [Racked LA]

13 June 2012

Best of LA- CBS local names TWEAK

CBS local loves TWEAK for Last Minute Father's Day Gifts

8384 Beverly Blvd.
Los Angeles, CA 90048
(323) 653-6531
Working with clients in LA, NY, DC and Nashville, Tweak owner Tara Riceberg melts her savvy retail insight with eclectic taste for home d├ęcor and delivers customers an affordable and fun shopping destination. This boutique is where you will find last minute Father’s Day gifts for the guy who has everything, but always enjoys opening a present. From the unique Obra Agate Picture Frames sized precisely for your little darling and Turf Coasters for your favorite golfer to a Portable Ping Pong Set perfect for a slow day at the office, Tweak is hours of simple pleasure and great gift shopping.


12 April 2012

Red Tri & BaZi - all in one day!

I knew today would be fantastic with Anita Rosenberg doing her BaZi readings.  What I didn't know was that TWEAK would be a feature story on Red Tricycle!

She’s A Very Tweaky Girl

Maybe it’s the bright yellow exterior that lures you into TWEAK, or the buzz that has steadily generated about this adult and kid friendly "Giftery." Perhaps it’s the sign posted on the front door that states, “Explore the store. You MUST touch everything. If you don’t you will miss out on all of the fun. If you accidentally break it, you must say sorry. We believe in good manners.” Or, maybe it’s the scent of chocolate chip cookies wafting through the open front door or the plastic gnome that greets you with a whistle as you walk into the store. At the very least, TWEAK piques your curiosity to enter and explore.
Leave it to owner and Giftologist, Tara Riceberg, to create such a warm, inviting, fun-filled space brimming with innovative products for adults and children curated from small business owners and designers whom Ms. Riceberg knows personally and is committed to supporting. Enter TWEAK and you are likely to be greeted by Ms. Riceberg, whose bright smile and sparkling eyes are reminiscent of Breakfast at Tiffany’s, Holly Golightly. Within seconds, Ms. Riceberg will have you touching and playing in her store and might even challenge you to a game of air hockey. Oh, and did we mention that her cousin is Paula Abdul? Sounds like a really cool place to shop, especially if you have kids in tow, doesn’t it?
Here are the top five reasons to shop at TWEAK with your kids:
  1. You are encouraged to touch and play with EVERYTHING.
  2. The store caters to kids. It’s merchandised in a way that kids have a safety zone to interact with items. Kids can push pint-sized carts through the store and fill them to the brim. Or, kids can ride Trunki suitcases using the aisles as their personal speedway. Vroom! There is a special kids sized table where kids can color and/or do arts and crafts. Once they are finished, kids can either take their creations home of post them on TWEAK’s walls.
  3. The store has an incredible selection of cleverly designed items for kids, while keeping parents in mind. Products include books, games and art all geared at being engaging, educational and eco-friendly so that both kids and parents can interact.
  4. The store carries decorative accessories for adults with kids in mind. Ms. Riceberg strongly believes that just because you have kids doesn’t mean that you have to sacrifice your adult style. Indeed!
  5. There is a selection of beautifully pre-wrapped gifts that you can grab-n-go! Really? Could it get any better than this?
Aside from its usual daily happenings like air hockey tournaments, wrestling men matches and dancing to tunes being emitted from a dancing penguin speaker, Ms. Riceberg enjoys hosting regular events including Game Nights and Wrap Parties. TWEAK’s next event, “Smart Kids Have Smart Parents,” will feature Feng Shui and BaZi Chinese Astrology Expert, Anita Rosenberg, who will lead a seminar on insightful inspiration and illumination about your children and your family dynamics.
TWEAK – The Original Giftery
8384 Beverly Blvd.
Los Angeles, Ca
Online: tweak.bigcartel.com
-- Wanda Ahmadi

Anita and our clients had a blast today.  Very exciting to learn about family dynamics through the Anita's explanations.  

 Looking forward to 2 more days of BaZi at TWEAK!

19 January 2012


I'm constantly asked why I keep my store open on Xmas day.  "Does anyone shop?"  "Do you make any money?"

(Heavy sigh).   They just don't get it. 

I'm in business to make people happier.  1) Inspire clients to live better by making simple changes in their lifestyle.  2) Offer a fun shopping experience by encouraging guests to play, touch and engage all their senses in the store. (You break it, you say sorry).  3) Sell items that people actually need- better designed cutting boards, books that make you laugh and chocolate covered pretzels.   4) Make shopping convenient- have everything pre-wrapped; open early, close late; be open on Xmas for last minute gifts.

No matter how well you plan, there always seems to be someone on the list that you forgot. Or perhaps there's a last minute invitation or an extra guest.  I open the store on Xmas for these gifting emergencies.

Each year I'm always able to "save someone's life."

I'd like to share this year's holiday tale and perhaps you'll understand why I do what I do.

On December 25, 2011 I posted on Facebook that I was in my store and that we would be open until 2pm.  I received a phone call from an old friend, who I haven't seen her since high school, who read my post.  She lives up north but has been in LA for the last few weeks sitting by her father's bedside in critical care at Cedars Sinai hospital.  She and her sister take turns being with him.  They lost their mother already to cancer several years ago.

She asks me if she could buy some gifts for her father to give to her sister when she comes to the hospital for her 1-5pm shift.  Apparently, the sister didn't receive any gifts for Xmas and her dad wanted her to have something to open.   She then asked if I wouldn't mind dropping the gifts off at the hospital.  Of course not.  Not a problem.  Cedars is only a few blocks away from the store- will gladly do it after I close up.

So I go to the South Tower lobby to drop off the gifts as her father is in this wing of the hospital.  The receptionist tells me that gifts must be dropped off at the North Tower.  So I get back in the car and drive to the other side.  I walk in the leave the gifts and the receptionist tells me that they are no volunteers working and she couldn't guarantee that the presents would make it to the room by 5pm.  She suggested that I take them to the nurses' station on the 5th floor in the South Tower. 

I drive back to the South Side and go upstairs.  I walk over to the nurse and ask if I may leave the gifts.  She says no and that I should deliver them directly to the room.  Seriously??  I'm going to walk in on a father who just had a near death experience while he's spending precious time with his daughter?  What else could I do? 

I knock on the door and the sister answers.  I remind her that I'm a friend of her sister's from high school and that I'm dropping off Xmas gifts that her dad had wanted her to have.  She put her arms around me and sobbed.  "My father is thinking of me, now??"

I cried too.  How fortunate I was to be there for her!  To be part of her realization of just how much she meant to her dad- how much he loved her.

So, to all those people who question why I'm open on Xmas day- this is why I'm open.  To make people happier.  To be part of the true spirit of the holidays.  To know that I can make a difference.

09 January 2012

ELLE DECOR names Tweak99 a " Best Pop-Up in the country"

ElleDecor.com listed their picks for best pop-ups and markets in the country! 

TWEAK99 is on a very short list along with MoMA, Philadelphia Art Museum, Union Square Holiday Market(NYC) , Annie's Blue Ribbon(CT), Renegade Craft Fair (SF), Bizarre Baazar (Chicago), and West Elm(CT). 


This LA holiday pop-up shop’s motto is “value, smart, design.” Created by home stylist and self-described “giftologist” Tara Riceberg, Tweak99 will open its doors for the eighth year this month. Riceberg merchandises by price, and every gift costs less than $100. To make things even easier, every item comes pre-wrapped in Tweak99’s signature travel-friendly wrapping. And it is even open Christmas morning for truly last-minute shoppers.